UB.com, A new Website with  a New Motto

In late 2009, the site known as Ultimate Bet effectively ceased to exist. It was replaced by UB.com, a new website with a new motto. The new motto was “Raise, Stack, Own”. It was a motto that UB hoped would accentuate the main reasons for the rebranding and illustrate to the entire world of online poker that they were reinventing themselves into a force that would be reckoned with even more so than they were before.

What was the reason for this rebranding? Well, it was more for psychological reasons than actual reasons. The evidence for this is the fact that Ultimate Bet was actually doing pretty well before the rebranding came along. Their celebrity supporters were still very gung ho about the prospects of the website and they were in the top 10 sites around the world in terms of online poker traffic.

At the same time however, Ultimate Bet had not improved from that rather lofty position for quite some time. Even their merging with Absolute Poker to create one of the best poker networks in history did not seem to allow them to gain that much ground on sites like Poker Stars and Full Tilt Poker. Although reports are sketchy at best, it seemed as though this was starting to play on the minds of many and creating a mental block that if left unchecked could have created a downward spiral of productivity in some of the employees most valuable to the Ultimate Bet online poker operation.

Therefore, the management of the online poker website decided to do what many companies do when they want to shake things up and give people something to cheer about. They decided that they were going to rebrand. And just like that, Ultimate Bet was gone and replaced by the new website at UB.com.

If you are someone that is interested in what Ultimate Bet (now UB) does,UB.com

You will feel glad to know that all of what made Ultimate Bet great is still there in UB. The software package is even better now, the competition is softer and of course great poker pros like Phil Hellmuth could not be more excited to be a part of things at UB.com.

Perhaps the most important point for the average player however is the fact that UB.com still has the same great promotions that were available through Ultimate Bet.

If you use the bonus code UBALLIN when signing up for the website, you can still get that great signup bonus of 111% up to $1100 on the first deposit that you make. Then, when you are done with the signup bonus, there is a great loyalty program that you can use to get more bonuses, more cash and tournament entries that can eventually lead to something big if you play your cards right.

Yes, the only conclusion that can be reached about the rebranding is that there has never been a better time to sign up for UB.com. Now that you know that,UB.com head over there right now to claim your UBALLIN signup bonus.